Digital technologies have transformed forever the way shoppers experience retail both online and in-store.
In the wake of COVID-19, brick-and-mortar retailers must work harder to provide a shopping experience that is both compelling and safe for consumers.
You needn’t face this challenge alone: there is a raft of digital technologies available to help.
Through our new eBook, we share insights into digital technology designed to enhance the customer journey, from queue management and safe movement around the retail floor, to browsing merchandise, interacting with innovative popups and displays, and engaging with sales associates. Retailers can use this data to understand customer behaviour and how to profitably respond to it.